The book · Coming soon

Transfer Theory

Why hard training doesn't always transfer, and the system that makes it.

Twenty-two chapters that take you from the Disconnect, through the Five Laws of transfer and the Four Engines of performance, to Flow Design and the coach as the transfer medium. Every chapter is also narrated on video.

Join the launch list The Companion

Coming soon

Inside

22 chapters

The Disconnect
The Five Laws
Law 1 · Specific Force Expression
Law 2 · Neuromechanical Intent
Law 3 · Motor Context Integration
Law 4 · Temporal Demands
Law 5 · Recovery-Driven Readiness
From Theory to Engines
The Mental Engine
The Biochemical Engine
The Regenerative Engine
The Adaptive Engine
The Living System
The M-Series
The S-Series
The P-Series
The Intelligence Layer
Flow Design
The Coach as Transfer Medium
The Inner Coach
Coaching in a Noisy World
The Torch

The system

Four engines, one athlete

Mental

Sets the ceiling

Intent, arousal and focus decide how much of your capacity you can actually use.

Biochemical

Feeds the adaptation

Fuel the adaptation you're asking for, or the program can't deliver it.

Regenerative

Finishes the work

Recovery is where training gets finished. Sleep is not rest. It's the work.

The Adaptive Engine ties them together: prescription is a coordinate, not a guess. Place the athlete, find the quality and the stage, and progress through gates.

The Companion

Put the book to work

A chapter-by-chapter workbook with field checklists and the visual reference library. The interactive Companion runs inside ChatGPT: sign in with your ChatGPT account.

Open the Companion app Get launch updates

Every chapter, narrated on video. Releasing with the book.